Who are you selling to?

you are sitting on an amazing product or service, but nobody seems to notice? Yeah, I've been there too. That whole "If you build it, they will come" thing? Total myth. It's left so many of us waiting around for customers who never show up.

Here's the truth: You can't just sit back and hope people will stumble across your business. That's not a strategy - that's wishful thinking. What you really need is a game plan, and it starts with two crucial questions:

Question #1: Who's your dream customer?

Think about it - who's that perfect person who would absolutely LOVE what you're offering? Not just anyone with a wallet. I mean the person who would look at your product and go "This is exactly what I've been looking for!" You need to know everything about them - their problems, their wishes, their habits.

Question #2: Where do they hang out?

Once you know WHO you're looking for, you need to find WHERE they are. Are they scrolling through Instagram? Hanging out in Facebook groups? Reading specific blogs? Attending certain events? Your dream customers are out there having conversations right now - you just need to figure out where those conversations are happening.

Once you've got these answers, you can start dropping the right hooks in the right places - content, messages, and offers that'll catch their attention and pull them into your world.

Finding Your Dream Customer

You know what's funny? When you have a crystal-clear picture of your ideal customer, it's like having a GPS - suddenly you know exactly where to find them. But if you're fuzzy about who they are? Good luck. It's like trying to find a mystery person in a crowd - frustrating and pretty much impossible.

Here's a hard truth: Companies that are obsessed with their products instead of their customers usually end up failing. I know it's tempting to focus on your amazing product, but flip that thinking around. Get obsessed with your dream customer instead.

What does customer obsession really mean? It means understanding them so well that you might know what they need before they do. You need to dig deep into:

• The pains they're desperately trying to escape from

• The dreams they're chasing after

• The things that keep them up at night

• What gets them excited in the morning

When you really get all of this, something magical happens - finding them online becomes super easy. It's like having a map straight to where they hang out. And once you know where they are? That's when you can start connecting with them and bring them into your world, where you can actually help solve their problems.

Think about it - if you know someone's struggling with work-life balance and dreams of starting their own business, you'll know exactly which Facebook groups they're in, which podcasts they listen to, which Instagram accounts they follow. That's way more powerful than just hoping the right person stumbles across your product.

Deep Dive

Let me break this down into a practical exercise you can do right now with just pen and paper:

First, grab your notebook and let's map out your customer's world:

Step 1: Pick Your Core MarketDraw three circles labeled:

• Health (fitness, wellness, mental health)

• Wealth (money, career, business)

• Relationships (dating, family, social)

Circle the ONE that your product/service fits into. Focus is key here!

Step 2: The Pain & Pleasure MapDraw a line down your paper. On the left, write "PAIN" and on the right write "PLEASURE"

Under PAIN, write:

• What keeps them up at night?

• What makes them feel stuck?

• What embarrasses them?

• What frustrates them daily?

Under PLEASURE, write:

• What's their dream scenario?

• What do they desperately want?

• What would make them feel successful?

• What would make them proud?

Step 3: Get Inside Their Head Write out their actual thoughts like you're writing a movie script:

Internal Dialogue:"I'm so tired of...""Why can't I just...""If only I could...""I wish someone would..."

Search Phrases:

• What would they type into Google?

• What hashtags would they follow?

• What YouTube videos would they watch?

Common Questions They Ask:

• "How do I..."

• "What's the best way to..."

• "Why can't I..."

Common Objections:

• "But I don't have time..."

• "I've tried before and..."

• "I can't afford..."

To help you get started, here's a free research tool to generate your initial report Dream Customer Generator