What the top 1% of Founders ask their users

Do you not find it interesting? how the top founders go from a blurry idea with no clear PMF to a product people feel dump not paying for and using

It feels like cheating sometimes. As if they have access to something most of don’t know about

What’s their trick? I’m about to let you in on something big—something that could flip the way you approach customer interviews on its head. But hold on—before I spill the beans, let’s explore why most people get this wrong and how it’s quietly sabotaging their success.

The Big Mistake: Building First, Asking Later

Here’s where most founders screw up: they build a product and then look for people who want it. That’s backwards. You don’t start with some shiny gadget or app and hope there’s a crowd waiting for it. You start with an issue—a real problem people are facing—and build something to solve it. Top founders get this. They don’t waste time polishing a product nobody asked for; they hunt down a pain point and attack it head-on. That’s how you know you’re not just shouting into the void.

Your Pitch Gives It All Away

The way you talk about your idea? It’s a dead giveaway. If your pitch is all about the product—its features, its bells and whistles—you’ve already failed. No one cares about your tech unless it solves something they’re losing sleep over. Top founders know this, so they flip the script. Their pitch isn’t a product demo; it’s a problem statement. They zoom in on the pain, the frustration, the mess their users are stuck in—and only then do they slide in the solution. That’s what hooks people. That’s what wins.

The Market Is Your Answer Key (All About Asking the Right Questions)

Top founders don’t guess—they get their answers from the market. Talking to users isn’t just a nice-to-have; it’s their lifeline. It sounds hard, right? Walking up to strangers, asking about their lives, figuring out what they need. But they’ve got a trick up their sleeve: the principles of "The Mom Test". It’s not some fluffy theory—it’s a no-BS way to cut through the noise and get real, usable feedback. They don’t ask dumb questions like “Would you buy this?” They ask stuff that forces honesty, stuff that shows what’s actually happening out there. And it works.

Here’s the secret sauce: top founders are wizards at extracting insight from conversations. They don’t just chat for the sake of it—they dig. And it all starts with asking the right questions. Not vague, feel-good nonsense, but sharp, pointed stuff that gets to the truth. They don’t care about flattery or hypotheticals—they want the raw, unfiltered reality of what users are dealing with. That’s the gold they build on. That’s how they know they’re not wasting their time.

If you’re ready to start asking the right questions here is a free tool to get you started Interview Questions