lean startupmarket validation
Forget Traditional Market Research: Your Bootstrapped Startup Needs Customers, Not Reports
How I abandoned 'proper' startup methodologies and found real market validation in just 72 hours.
Adib ZouitenMar 85 min read
Latest Insights
Growth & Marketing Insights
Discover data-driven strategies and actionable tips to help you build, validate, and scale your business effectively.
Adib Zouiten
Problem-solution fitProduct-market fit
Stop Building the Wrong Product: 5 Steps to Problem-Solution Fit
A guide to uncovering genuine customer insights without the need for desperate user interviews
Adib ZouitenMar 74 min read
user-researchstartup-founders
What the top 1% of Founders ask their users
Do you not find it interesting? how the top founders go from a blurry idea with no clear PMF to a product people feel dump not paying for and using
Adib ZouitenFeb 253 min read
customer discoveryproduct marketing
Who are you selling to?
You are sitting on an amazing product or service, but nobody seems to notice? Yeah, I've been there too. That whole 'If you build it, they will come' thing? Total myth. It's left so many of us waiting around for customers who never show up.
Adib ZouitenFeb 234 min read
Product Market FitReddit
How Reddit became my path to product-market fit
Before writing a single line of code or spending money on an MVP, I decided to get scrappy. Reddit became my research lab. Not because I'm brilliant, but because I was cheap and it was free.
Adib ZouitenFeb 182 min read
idea validationreddit validation
Before You Build That MVP, Check Reddit
If you're any good at development (like me 😅) or just enjoy the process, you tend to skip validation and jump straight ahead to making your MVP.
Adib ZouitenFeb 173 min read
product validationdistribution channels
🚀 The Zero-to-Waitlist Validation Hack That VCs Can't Resist
How to stop burning cash on MVPs and start building real traction
Adib ZouitenFeb 74 min read
customer interviewsproduct feedback
Stop Begging for User Interviews, Do Better
How to get real customer insights without begging for user interviews
Adib ZouitenFeb 24 min read
customer interviews questionsproduct feedback
How to Extract Golden Customer Insights
The Lean Interview Framework How Top Founders Talk to Users
Adib ZouitenJan 275 min read
customer interviews questionsproduct feedback
What Your Customers Are Hiding From You
Find Out the Secret Signs Your Customers Won't Say Out Loud
Adib ZouitenJan 264 min read
feature roadmapfeature mapping
Why Your Roadmap Is Killing Your Startup
The hidden cost of saying 'yes' to every feature request
Adib ZouitenJan 234 min read
market research stepsmarket research process
Why Traditional Market Research is Killing Your Startup
How I saved months of time and thousands of dollars by ditching the research and getting real results in 72 hours.
Adib ZouitenJan 215 min read
product-market fitfounder advice
The 10-Minute Product-Market Fit Test
The Rapid-Fire Checklist That Shows If You're Really Solving a Problem People Will Pay For.
Adib ZouitenJan 194 min read
startupsentrepreneurship
The Real Cost of Skipping Validation
A brutally honest guide for founders on the hidden costs of skipping validation. Learn to recognize the real signs of market validation vs polite rejection, and make the tough call before burning through savings.
Adib ZouitenJan 175 min read
startupsentrepreneurship
The Gut-Punch Guide to Knowing When to Kill Your Idea
A brutally honest guide for founders on when to kill their startup idea. Learn to recognize the real signs of market validation vs polite rejection, and make the tough call before burning through savings.
Adib ZouitenJan 167 min read